DataWalk is the Data and Analytics Platform with an Enterprise Knowledge Graph. DataWalk turns fragmented data into an enterprise knowledge graph - enabling humans and AI to uncover hidden patterns and answer complex multi-hop questions at a population scale. Our system is used by US Departments, Intelligence Agencies, and top Fortune500 companies to combat money laundering, fraud, human trafficking, terrorism, or organized crime. If you are interested in making the world a safer place and leveraging a unique business opportunity, please read further. 

We are seeking an ABM & Demand Generation Expert.

We are building a small, hands-on marketing team with one clear goal: growing a qualified pipeline. As our ABM & Demand Generation Expert, you will own the programs that turn a defined list of target accounts into real conversations for our sales team. You will find the stories hidden inside our company, react fast when the market gives us a reason to reach out, and help our experts build trust with senior buyers such as CAMLOs and Heads of Intelligence. This role is for someone who enjoys both planning and doing, and who measures success in meetings and pipeline, not in impressions.

Responsibilities:

• Work with sales to select and tier target accounts (P1/P2/P3) based on ICP fit, intent and engagement signals.
• Map buying committees at target accounts and build contact lists using ZoomInfo, LinkedIn Sales Navigator and website visitor data.
• Conduct internal interviews with SMEs, engineers and former law enforcement and intelligence experts, and turn their insights into sharp campaign hooks and assets.
• Monitor industry news and regulatory triggers, such as enforcement fines or new compliance mandates, and quickly launch contextual ABM campaigns around them.
• Orchestrate outreach on behalf of our SMEs and executives, including ghostwriting and social selling, to build trust with senior stakeholders.
• Plan and run multi-channel ABM strategy: LinkedIn account-targeted ads, 1:1 and one-to-few outreach, email sequences and event follow-ups.
• Prepare personalized messaging and content for key accounts and industries, such as banking, insurance and government.
• Run outreach in line with regional rules.
• Track account engagement and intent signals, and alert sales when an account heats up.
• Keep HubSpot data clean and campaigns properly tracked, so engagement and pipeline can be attributed to ABM activity.
• Report regularly on account engagement, meetings booked and pipeline influenced, and propose improvements.
• Use AI tools and automation to speed up account research and personalization, within our data security guidelines.

Requirements:

• 4+ years of experience in B2B ABM, demand generation or outbound roles, ideally in enterprise software or SaaS.
• A track record of campaigns aimed at named accounts that produced meetings and pipeline, and you can show the numbers.
• Strong writing skills: you can turn a technical conversation with an engineer into a message a senior decision maker wants to answer.
• Comfort interviewing experts and asking the questions that get to a usable insight.
• Experience with social selling and writing in someone else’s voice, for example LinkedIn posts or messages for executives.
• Good working knowledge of HubSpot or a similar CRM and marketing automation platform.
• Experience with prospecting and data tools such as LinkedIn Sales Navigator, ZoomInfo or similar.
• Analytical mindset: you track results, read the data and adjust.
• Understanding of GDPR and the basics of B2B email compliance.
• Fluent English, written and spoken.

Nice to have:

• Experience marketing or selling to banks, insurers or public sector organizations.
• Familiarity with AML, fraud, KYC or intelligence topics and the regulatory landscape around them.
• Experience with LinkedIn Ads and account-based targeting.
• Familiarity with intent and website visitor tools, such as Leadfeeder, Bombora or 6sense.
• Experience automating workflows with AI tools, Zapier, Make or similar.

We offer:

• Direct impact on the global expansion of the fast growing investigative analytics company with global ambitions. 
• A competitive compensation and access to professional development tools.
• Growth opportunities in a dedicated and passionate team of professionals.
• A challenging and inspiring environment. 
• Work remotely in a flexible, independent work environment.